Apple conference 2017: focus on AR, Siri, Pro and ios11

Tim Cook speaks during Apple's annual developer conference in San Jose

Long queues of app makers formed in San Jose on Monday morning to hear Tim Cook, Apple chief executive, at the annual developers conference. After a focus on software and services at recent previous annual gatherings this year Apple is expected to unveil new hardware, including a Siri-powered hi-fi to compete head-on with Amazon’s Echo and Google’s Home, plus an overhaul of its iOS operating system. As well, an update to the iPad software, a new Pro model and possibly some new Mac offerings are anticipated, to rally the faithful. Tim Bradshaw and Hannah Kuchler are following the event.

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This post originally appeared on Financial Times

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