Sales of Ivanka Trump’s perfume soar after Nordstrom row
The Telegraph ^ | 02/18/2017 | Chris Graham
Posted on 02/18/2017 9:47:45 PM PST by SeekAndFind
There’s no such thing as bad publicity, as Ivanka Trump is discovering.
The president’s daughter was caught up in a row this month when Nordstrom said it would stop selling the her brand of products.
Although the upmarket department store said the decision was simply down to poor sales, Donald Trump accused the company of treating his daughter “so unfairly”.
His senior adviser, Kellyanne Conway, was then “counselled” by the White House after urging the president’s supporters to buy Ivanka’s line of products, which includes clothing, jewellery, handbags and other goods.
The encouragement may have paid off as her perfume has become a best seller on Amazon.
On Saturday, her scent took the top two spots in Amazon’s best sellers in Women’s eau de parfum: one spot for the spray and one for the roll-on version.
The surge in sales comes despite a #GrabYourWallet campaign to encourage shoppers to boycott products with ties to Mr Trump, his family and his donors.
Ivanka’s business also has drawn criticism for blurring the lines between brand promotion and politics.
Her company sent a style alert to journalists in November promoting a gold bracelet that she wore during an interview on CBS’s 60 Minutes.
Nordstrom was one of the first retail partnerships for Ivanka’s footwear after it was launched in 2011.
Despite the Nordstrom setback, Ivanka Trump’s brand continues to push into new categories: it recently added baby bedding and fashion jewellery.
(Excerpt) Read more at telegraph.co.uk …
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Step aside J Lo; let Ivanka show you how it’s done…
I think I’m going to have to buy some of this for the wife. A “President’s Day” gift.
J. lo is an attention whore. Ivanka—a real woman with a husband a three children. Lopez changes husbands with each sock.
My mom ordered some of Ivanka’s perfume…and she’s allergic to fragrances! I need to get on the ball with that, too!
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